Lancôme x Paola Vilas
La Vie Est Belle – Art Edition by Paola Vilas
Lancôme partners with acclaimed Brazilian artist and jewelry designer Paola Vilas for the La Vie Est Belle Art Edition. In the hands of this multidisciplinary artist, the brand’s iconic Eau de Parfum, with its signature crystal "smile" bottle, is reimagined to bring her vision of joyful femininity to life, adorning the bottle’s smile with an 18K gold jewel.
"Beauty is not obvious; it is something you reveal, something you bring to life. In a simple and pure way, it addresses deeply complex concepts, such as female identity in the contemporary world."
Exploring beauty and femininity through Paola Vilas’ art
Transforming the joyful beauty of the feminine form into wearable sculptures for everyday life, multidisciplinary artist Paola Vilas has built a global reputation for her luxury jewelry and interior design creations.
Named one of Forbes 30 Under 30, the emerging Brazilian creative invites us into a neo-surrealist universe of optical illusions. Two intertwined faces in the design of a chair evoke the surrealist works of Jean Cocteau, sculptures transform into jewelry—what the Brazilian artist calls "wearable art."
Celebrated in the fashion world, her instantly recognizable pieces have been featured in major international media outlets.
For Paola Vilas, creativity flows from "a philosophical and intuitive exploration of femininity." Now, she brings her distinctive sculptural aesthetic to reimagine La Vie Est Belle for Lancôme.
4o
Lancôme x Paola Vilas
The reinterpretation of the iconic fragrance adored by millions of women worldwide
"Something that truly intrigued me throughout this process was understanding how deeply La Vie Est Belle is woven into the identity of so many women around the world. And how I could translate that into a precious sculpture."
Four words filled with energy. Reaching every corner of the world and resonating in any language, La Vie Est Belle, originally created in 2012, has become the signature fragrance for millions of women.
Understanding the role this fragrance plays in women’s lives was the starting point for Paola Vilas. Blending originality, instant aura, and resonance, La Vie Est Belle represented Lancôme’s first iris gourmand, born from the creative alchemy of technology and talent. The fragrance’s sweetness unfolds in an explosion of unexpected radiance—its smile.